McDonald’s Pulls Ad Since Crippling Depression Isn’t Quite The Same As Loving Big Macs

12Apr13

Sometimes, corporations can be so clueless.

Consumerist

While it might seem like your day is ruined if you can’t get a Big Mac, in no way is it the same as suffering from a mental illness. That’s a point McDonald’s apparently missed with a regional ad in the Boston area: It featured a familiar image of a distraught woman with her head in her hands with the copy, “You Are Not Alone.” Below it? “Millions of people love the Big Mac.”

It even includes a 1-800 number that connects to McDonald’s customer satisfaction line, where callers are invited to share an experience they had. The whole thing appears to be equating crippling depression or other mental health issues with the desire for fast food burgers.

As such, McDonald’s has been catching a whole lot of flak from consumers over the ad, and has subsequently pulled the ad from Massachusetts Bay Transportation Authority subway trains. The damage has…

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